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课件网) Unit 7 It’s in the Period 2 Reading & Writing Warm-up Where did you shop What did you buy Talk about your latest shopping experience. Did you get any discounts Do you think you’ve got a good price discount membership card buy one get one free coupon on sale Pre-reading anniversary shopping mall eligible promotional poster regular customer Read the words and expressions. Guess what the text is about. 周年纪念（日） 购物中心 有资格的 促销海报 常客 While-reading 1. Skim the email and check your prediction. 2. Scan the email and answer the questions: How long does the anniversary sale last What do you think of the promotional plan While-reading 参考答案 1.The anniversary sale lasts for three days. 2.I think the promotional plan is quite attractive to customers. 参考译文 各位销售部同事： 7月18日是我们商场的10周年纪念日。总经理计划开展一次周年促销活动，时间定于2021年7月18日至20日。在上一次会议中，我们制订了以下促销方案： · 顾客购买部分商品享受“买一赠一”优惠； ·持会员卡的顾客可以再享受商品总价九折优惠； ·周年促销期间所有到店顾客均可获得特别礼物一份； · 周年促销期间的营业时间为早九点至晚九点。 请： ·联系设计部设计一份促销海报； ·写一份促销邮件，发给我们的老客户。 谨启， 李明 While-reading 3. Listen to the audio and pay attention to the pronunciation of certain words, intonation and pace. While-reading 1. Read and figure out its text type and language features: Text type: _____ Language features: formal / informal long / short sentences simple / complicated (复杂的） language Polite / casual (随意的）words 2. Read and Learn new expressions. business letter While-reading 1. Read the email again and complete the promotional poster. 2. Discuss and share: What do you think of this poster Is it attractive What are the key factors of good promotional poster one extra 10% off the total price special gift 9:00 9:00 20 July While-reading While-reading Read the NOTES and think about “What makes a good poster” Notes 一张设计新颖的促销海报是吸引消费者目光的关键。在制作促销海报时，应突出促销主题，使用有号召力的语言，注重整体视觉效果；不宜在海报中呈现过多文字信息。 While-reading Read the promotional posters and answer: What are the strengths of each promotional poster Which promotional poster is more attractive Why While-reading 参考答案 1.In the first promotional poster,the theme is clearly shown but there is notenough discount information in the poster.However,in the second promotionalposter,we can see a distinctive picture design and the discount information canbe caught more easily. 2.In my opinion,the second poster is more attractive because it has adistinctive picture design and eye-catching discount information. Post-reading Discuss in groups: Structure: How will the email be organized Content: What kind of information should be included Language: What kind of language should be used Formal or informal Write a promotional email with your partner. Activity time: write a promotional email ... ...
