(
课件网) Unit 7 It’s in the Period 3 Extended Activities Warm-up A B What may influence a customer’s choice of buying products What need a company consider when launching a new product to the market Discuss in groups and share your ideas! Listening Read the form and learn new expressions. New expressions: original price 原价 promotional price促销价 target group 目标人群 promotion period 促销推广期 total cost 总成本 Listening Listen to the dialogue and catch the topic. Listen again and take notes. Singing Dancing 350 250 3 7 1 week / 7 days 8,000 Listening Read and underline keywords. Listen and imitate. Have a role play. Mr. Smith: Good afternoon, Charlie. Charlie: Good afternoon, Mr. Smith. Mr. Smith: Next month, we’re going to launch a new robot, named the I-Love-Robot. We would like your department to prepare for its promotion. Charlie: Our pleasure. Can I get some details about the robot Mr. Smith: Of course. Charlie: First, what’s the function of this new robot Mr. Smith: Well, it has four functions: singing, dancing, teaching English songs and chatting with kids. Charlie: Great! How much is it Mr. Smith: The original price is $350. For the promotion period, it could be cheaper, but no less than $250, or it can’t cover the cost. Charlie: OK. So who is this product targeted at Mr. Smith: Children aged three to seven. Charlie: Got it. How long will the promotion last Mr. Smith: No more than one week would be best. Charlie: OK. How about the budget for this promotion Mr. Smith: The total cost should be less than $8,000. Charlie: Less than $8,000. Got it! We’ll discuss this with the team first, and then try to come up with a promotional plan this week. Reading poster special offer duration total cost Group discussion: What makes a good promotional plan A good promotional plan …… Reading Student A Read two promotional plans. Student B Fill in blanks in the mind map. Pair work Ask & Answer Qs Reading Reading cartoon image of the robot gift membership card 6,800 7,500 7 8 May 14 May 7 1 May 7 May Check your answers in the mind map. Discussion Step 1 Step 2 Step 3 Compare the strengths and shortcomings of each promotional plan. Choose a better plan that meets Mr. Smith’s requirements. Prepare a short presentation. Discussion Presentation format Make your choice and give your reasons. Discussion Summary A What topic do we learn today B What are the new words and expressions C What must be considered before launching a new product D What are the key components of a promotional plan E How to make a decision on a better plan Homework Turn your oral presentation into a written report to Mr. Smith. 谢谢观看 Thank you
