Unit 7 It’s in the sale Culture Corner 课件-2025-2026学年(外研版)中职《英语(职业模块服务类》

(课件网) Unit 7 It’s in the Period 4 Culture Corner Warm-up Have you ever come up with any popular shopping sprees at home and abroad Watch and discuss: Pre-reading Year-end clearance is often a sales period at the end of a year and gives special offers to customers at a low price. 年末清仓 促销季 Learn new words and expressions in the context. Pre-reading Retail event means retailers (零售商) give special offers to customers. 零售活动 Pre-reading On Boxing Day, people queue up for buying their favorites at a low price. 节礼日 Pre-reading They range in price from $ 3 to $ 15. Price ($) Month 15 3 Jan. Feb. Mar. Apr. May Jun. Jul. 从…...到…...变化 Pre-reading He broke his record in weight lifting (举重). 打破记录 Pre-reading Smoking can give birth to cancer. 产生，导致 Pre-reading Don’t let yourself be driven by ambition (野心). 受…驱动/推动 The Army launched its first attack last night. 启动，发起… Pre-reading The young should not stay up always. 熬夜 Pre-reading Make a story with the following words and expressions. Predict what the passage is mainly about. year-end clearance sales period retail event Boxing Day range from … to … be driven by … give birth to … break one’s record launch stay up While-reading Listen to the passage and check your prediction. Scan the passage and answer: When do year-end clearance sales begin in Britain What do you think of the shopping sprees in China While-reading While-reading 参考译文 传统意义上讲，英国的商店有一月和七月两个促销季。虽然现在的商店只要想赚钱就可以开展促销活动，但是最常见的两个促销节还是在一月和七月。一月促销季是一年中最大的零售事件。英国的节礼日（12月26日）标志着年末清仓季的开始，持续到1月份。在节礼日那天，许多商店会有折上再九折活动。七月促销季又叫夏季促销，从六月开始持续到七月底。在各大百货商店，折扣从五折到七五折不等。一些商店有自己的店内促销节，也会斥巨资于促销和宣传。 相比较，中国的促销季主要由线上购物拉动。现如今，越来越多的人选择网购。网购的风靡一时带来了如双十一和双十二等购物狂欢节。这是购物者的节日。例如，双十一就从午夜零点开始，是一个持续一天的购物节。自2009年第一次举办双十一购物节以来，双十一活动每年都在打破上一年的销售记录。购物者们会熬夜以最划算的价格购买他们最想买的东西。这已然成为中国购物文化的新风潮。 While-reading 1. Read in detail and complete a mind map. Britain January Boxing Day 10% summer sales 25% 50% online shopping 24 midnight stay up 2009 the Double 12 2. What are the characteristics of the shopping sprees in Britain and in China Their similarities and differences. Post-reading Discuss in groups: Topic: Who really benefit from the shopping spree, consumers or stores Surf the Internet and find some facts to support your argument. e.g. Compare a consumer’s bill on the Double 11 and the profits Alibaba Group gets on that day. Activity time: Group discussion & oral report Post-reading Activity time: Group discussion & oral report Marking criteria 1. Do they state an opinion 2. Do they present clear facts to su ... ...